We're taking a break

I can't believe I'm writing this but after a lot of consideration, blood, sweat and tears, I've made the very difficult decision to close my business at the end of this month. I cannot thank you enough for your support on this rollercoaster journey 💚

I'm disappointed to say the least, and I won't go into the many reasons why. I guess bottom line is that my sustainable business has become unsustainable for me both personally and financially.

I'm planning to take some time and space to be kind to myself, and to reconsider what's next. I definitely don't see this as the end, but rather the beginning of something new 🤞

If you have any ideas, comments or anything at all to share please just drop me an email sheelin@thekind.co I'm very much open to any opportunities that may present themselves so who knows!

In the meantime please do check out what we have online or pop in store and grab a deal before it's gone. Because when it's gone, it's gone!


I’m so sad to hear that you are closing. I loved your store and have been following it online for a couple of years. I wish you all the best in your next chapter!

Cara March 23, 2023

This is so sad to read as you were really leading in the field and always on the look for new small brands. We wish you the very best and trully hoping that our path will cross again.
Best of luck!

Stéphanie Brassinne March 21, 2023

I’m so sorry to hear that Sheelin. I’ve always loved your products and had a great experience interacting with you. I wish you the very best for the future.

Aonghus McGovern March 09, 2023


I’m so sorry to hear that you are closing at the end of the month 💛
You are without doubt one of my favorite stores, and I always love all the beautiful and unique items that you stock!

Sheelin you are so inspiring for starting this store and introducing so many of us to sustainable living, beautiful brands and also showing women and girls how to girlboss like a queen ✨💛 I hope that whatever the future brings you will be amazing and inspiring – and I know that whatever you do next you will strive in 💕

I will have to pop into the shop a few times over the next month and hopefully I can give you a thank you hug x

Sarah xx

Sarah O’F March 02, 2023

Sheelin, I have the greatest admiration and respect for you and what you set out to do. You are an inspiration and fantastic role model for budding entrepreneurs who are looking to set out from the start of their business venture with a positive, sustainable, ecological, physical and mental health mindset and purpose. Well done on all you have achieved and I’m sure there is more to come!

Best wishes


Sarah March 02, 2023

Sheelin you have done a fantastic job at building an incredible brand. You have worked so hard and I have no doubt we will great things from you and the kind again!

Pippa Casey March 02, 2023

Sorry to hear this Sheelin, I am sure it wasn’t an easy decission to make but I hope you feel lighter now you have. Its an extremely hard retail climate and many businesses won’t be able to sustain. I’m sure you know what you have achieved is amazing and I am sure you will excel at whatever the future has in store for you. Big hugs xx

Shauna Gallagher March 02, 2023

So sorry to hear this Sheelin, you have done an amazing job so far.

No doubt we will see more great things from you when the time is right.

Jessica x

Taylor & Gray

Taylor & Gray March 02, 2023

So sorry to hear this Sheelin. Wishing you all the best for the future.

Liane Roberts March 02, 2023

Sheelin I am really sad to hear that you are closing your business
It’s such a shame as it is a wonderful shop and a great addition to BlackRock shopping centre.
I am also very sad for you as it is obvious that you have invested a huge amount of energy and care into your business.
Please dont despair. I always think that every crisis holds an invitation for us to grow. Who knows what the future will hold for you. New beginnings are always stressful but just hold your nerve and believe in yourself.
I wish you every blessing in your future unfolding. Remember that every ending holds the promise of a new beginning.
Thank you for your open, heartfelt and honest account of your decision to close your business.
Warm wishes
Mary Hardiman

Mary Hardiman March 02, 2023

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