WHO WE ARE

The Kind is an independent lifestyle brand that curates beautifully crafted, sustainable and ethically made products, that are kind to your mind, your body and kind to the planet.

We stock over 100 beautiful brands, from independent businesses and makers, who share the same vision for a better, more sustainable future.

We want every product you use to make you feel good, knowing that you're also doing good by making a positive impact on the planet too.

kind to your mind

We're passionate about promoting positive mental health, living more mindfully and being a little kinder to ourselves

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KIND TO YOUR BODY

We want you to be confident on what you're putting on your skin and have the most innovative award winning luxury skincare.

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Kind to the planet

We're committed to bringing you the most innovative products to help you to reduce waste in your home and minimise your impact on the planet

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